About AmbITion

AmbITion is a change programme for the arts and cultural sector – helping organisations achieve their 21st century sustainability ambitions through implementing integrated IT and digital developments. AmbITion is led by Hannah Rudman of Rudman Consulting, and is run in partnership with cultural sector organisational development delivery agencies and creative industries funders. The programme has so far delivered projects with a total value of over £2.5m.

AmbITion Scotland
Find out more about the the current AmbITion project, running nationally in Scotland, or join our thriving online network.

AmbITion England
Find out more about the 2007-2009 AmbITion pilot project in England.

The AmbITion Scotland Team
AmbITion runs as a “virtual organisation” – AmbITion Scotland is currently run by Rudman Consulting and Culture Sparks.
(Meet the project team ).

Why the need for AmbITion?
It is critical that the cultural sector not only keeps up with digital developments – such as those adopted by the wider creative industries – but that it successfully develops its own, suitable to its content, audiences and aspirations! AmbITion believes that digital development is a key driver to sustaining resilient 21st century arts organisations.

AmbITion’s Vision
AmbITion’s vision is to generate a critical mass of arts organisations that proactively consider digital development as key to business, operational and artistic growth and sustainability. AmbITion is impacting the cultural sector by catalysing a mindset-change and developing digital leaders.

The AmbITion Approach online
We have developed the AmbITion Approach: a methodology that supports arts organisations through a managed process of organisational change to enable them to use digital technology in an effective and integrated way (across artistic, organizational and business practices) – for better 21st century sustainability.

Disseminating lessons – learn at events and online
Our live events programme achieves the dissemination of the learning outcomes of AmbITion – examples of good practice, the journeys of the organisations we’ve helped with funds, practical “tools” for delivering successful digital projects. We also run masterclasses in digital developments as live webinars. In England, the dissemination of lessons learnt was achieved by AmbITion Roadshows.

All resources from our events – lessons learnt case studies, webinar content, case studies and How To… guides are available online on our specific website for resources.

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Interested in AmbITion for your country/region?
Email us to enquire.